PFC is seeking a Manager of Marketing & Communications to join their team of dedicated professionals in Halifax, Nova Scotia. This is a remote position within the province of Nova Scotia; however, the successful candidate will be required to routinely attend in-person team meetings in Halifax and around the province.

 

Reporting to the Chief Program Officer (CPO), the Manager of Marketing & Communications will be responsible for the design, execution, and oversight of the organization's internal and external marketing and communication requirements to ensure alignment with the PFC vision, mission, and strategic plan. This role works closely with the CEO and CPO to clearly identify targeted audiences and develop strategic marketing, communications, and business development plans that reach the defined audience at all stages of the customer experience. The successful candidate must demonstrate in-depth experience with grassroots marketing and be comfortable with innovative marketing strategies for new companies/programs, from concept to launch and beyond.

 

Responsibilities:

The Manager of Marketing & Communications will be responsible for creating a robust marketing plan and brand strategy centered on PFC’s value proposition and aligned with the vision, mission, and strategic priorities. Increasing brand awareness and engagement through innovative campaigns and storytelling will be key to success in this role. The successful candidate will develop targeted marketing messaging for defined (omni)channels of distribution, implement a marketing calendar work plan with defined weekly and monthly targets for content development and channel consistency, define stakeholder profiles, and conduct ongoing market research to support the PFC’s programs and mission.

The Manager of Marketing & Communications will create and oversee the production of visual assets, including graphics, infographics, and multimedia content, to support communication efforts, and lead the design and update of the organization’s website, ensuring it is visually appealing, accessible, and reflects the brand’s identity and mission, and work with the team to ensure updates are implemented in a timely manner. This role will serve as the primary contact for media relations, coordinating responses and crafting key messages in collaboration with the CEO.

The Manager of Marketing & Communications will represent PFC at external events, building networks and cultivating relationships that support the organization’s goals. The successful candidate will also work closely with the CEO and CFO to ensure financial prudence as it pertains to all marketing activities, overseeing the budgeting and projections for marketing activities and instilling quantifiable metrics to ensure effective spending habits and ease of calculating Return on Investment (ROI), as well as monitor/track/evaluate all marketing and business development performance related to overall execution and/or specific campaigns. Anticipating and managing reputational risks and issues, along with assisting with rapid and effective responses as required, is also essential.

 

Qualifications:

As the ideal candidate, you possess 7+ years of related experience in a marketing or communications management role, with a proven track record of success. You are a strategic thinker with a strong work ethic, initative, and follow through. A passion for social impact, an entrepreneurial mindset, and a commitment to learning, growing and driving positive change will be key to success in this role. Experience working in the nonprofit sector or with charitable organizations will be preferred but is not required. With exceptional communication, interpersonal, and negotiation skills, you possess strong business acumen and are highly analytical by nature. The ability to initiate and grow relationships, convey information clearly, and connect with others in an engaging and respectful manner is essential.  Commitment to the mission and values of the organization, demonstrated ability to work in a fast-paced and dynamic environment, as well as proven ability to maintain strict confidentiality and handle sensitive information with discretion is required. With strong organizational skills, attention to detail, and time management skills, you possess the ability to prioritize tasks and manage multiple projects simultaneously. A bachelor’s degree in business, marketing, communications, public relations, health administration, or a related field is required. A master’s degree would be considered an asset.

 

How to Apply

To express interest in this opportunity, please apply online here.

If you have any questions, please contact Brittany Neaves, Consultant, at bneaves@kbrs.ca or Jeff Lanthier, Partner, at jlanthier@kbrs.ca. Please let us know if you require accommodation to participate in the recruitment process.

 

Meridia Recruitment Solutions connects leading organizations with top talent by building strong relationships and creating ideal matches with candidates because we are only successful when you are. We appreciate your interest in this opportunity.